When advertising online, you must track the progress of your efforts. It’s not enough to post something on different platforms and feel satisfied with what you did. These efforts will go to waste if you can’t track your progress. Hence, it makes sense to blend web analytics and digital marketing. Here’s what experienced digital marketing San Francisco agencies have to say about this.
Use the numbers to decide
The primary reason for doing web analytics is to determine how you will move forward. For instance, if you want to attract more visitors to your website, check the current figures first. They will tell you what you’re missing. You will also know which campaigns generated more attention and what else you have to do. Not using web analytics will pull your business down. You keep throwing new campaigns without a clear direction.
Go deeper into the identified issues
If you decide to track the bounce rate, you will see if the visitors leave right away upon opening your website. You will also know how long it takes to navigate the page before deciding to leave. Once you get the answer, you can delve deeper into the issues and determine what went wrong. You may form a small group to throw questions that require a more profound response. Then, you can resolve the problem and do better in future campaigns.
Decide which platform to pay attention to
It helps if you use as many online platforms as possible to advertise. It increases your chances of being more visible and reaching your target group. However, some platforms require more attention since they’re popular with your audience. Use TikTok if you want to reach young people, and web analytics reflect the need to use this platform.
Determine if you have to pay for online marketing
The good thing about online marketing is it’s generally free. You don’t have to spend a lot if you wish to increase online visibility. It’s unlike other outlets like TV and radio where only big companies can afford the cost. However, there are online platforms that require fees. For instance, you can use the pay-per-click campaign if you want to buy your way to the top. You don’t need to wait until your campaign for an organic rise on the first pages of the search engine happens. Check if the numbers tell you that the PPC campaign will work to your advantage.
Decide how you will stand out against your competitors
Web analytics will also give you an idea about how your competitors perform. They will show if you’re way behind the competition and which areas you’re not doing well. Competitor analysis has always been a part of marketing campaigns, and web analytics will improve everything. First, you will know why the other companies are doing better. Second, you can analyze the posts published around the same time as yours. The figures will tell you why the competitor’s post got more positive attention, but not you.
Conclusion
You can let experts decide which metrics to use and interpret the results for you. Collaborate on the next steps based on what the results revealed. The good thing about working with experts is they already know what to do. Their previous experience in web analytics and online marketing will put your business at an advantage. Consider the agencies that offer services for digital marketing services. Without these marketing experts, you will never get a share of the pie. You will always be left out of the game. Despite the payment for the services, it would be worth it.